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00Capabilities

This is what you can do in m51.ai.

Not a feature list, but the jobs your team actually needs done — and who does them once the system is connected to your data. Everything below is in production today.

01

Ask anything

Nova is the way into everything. You write as you would to a colleague, and get answers built on your own numbers.

Ask questions in your own language and get answers with numbers, charts and sources
Have Nova build a dashboard from what you just asked — and save it
Share the dashboard as a link, or download it as a PDF
Upload a file or a screenshot and ask for an assessment
Let Nova delegate to the right specialist when the question calls for it
See where every single number came from, down to source and field

02

Get the reports written

Reports and audits are generated automatically, in the customer's language, with quality control before delivery.

Weekly, monthly and daily reports, generated with no manual work
Five in-depth audits: Google Ads, SEO, paid social, CRO and AI visibility
Year-over-year comparison, using the historical FX rate on monetary figures
Reports in the customer's language — Norwegian, English, Swedish, Danish or German
Automatic quality control that halts the report when something does not hold up
Email delivery to exactly the recipients you choose

03

Run the ads

From analysis to actual change in Google Ads and Meta — with a switch, a cap and full rollback.

See budget pacing, search term waste and the health of Performance Max
Get concrete budget change proposals — and approve them with one click
Let the agent execute approved changes itself, within a daily cap you set
Create Meta campaigns, ad sets and ads — including video and lead forms
Roll a change back to exactly the state it had before
A full audit log of what changed, by whom and when

04

Get found — by AI too

Classic SEO plus the new discipline: how the language models talk about your brand.

Track positions, clicks and content decay straight from Search Console
Find the keywords sitting just outside the top 10 and cheapest to move
Technical review using PageSpeed and Core Web Vitals
Measure how your brand is actually described by ChatGPT, Gemini and others
Follow AI visibility over time, not just a single snapshot
Get concrete content moves, not a list of generic SEO advice

05

Produce the creative

Images, video and ad concepts — built on your brand, not on a generic template.

Generate ad images in every format, matched to your brand
Produce video with Google VEO or OpenAI SORA
Get concepts from the Scroll-Stopper agent for what actually stops the scroll
Go from brief to finished variants in Creative Studio
Everything builds on tone of voice, colours and forbidden words from the Master Folder
You edit and approve before anything is published

06

Send newsletters

The whole email module, from first draft to send and statistics.

Start from an AI brief, reuse a previous newsletter, or a blank page
Block-based editor with drag and drop, undo and automatic recovery
A/B test subject lines and see which one wins
Filter recipients by tags and audience
Welcome emails and drip sequences that fire on their own
Your own sender address on your own verified domain
A double opt-in signup form to paste onto your website
Open and click statistics, and automatic bounce handling

07

Watch the market

Competitors, new leads and what is happening around you — collected, not scattered across tabs.

Monitor competitor ads in Meta and Google, automatically every week
Track SERP positions side by side with your own
See what they publish on their blog and which technology they run
Let Scout find new leads from your ideal customer profile
Pulse gathers news, events and observations into a single feed
An annual wheel of campaigns and seasons, by year, quarter or month

08

Get things done

Proposals are worthless if they just sit there. This is the surface that turns them into finished work.

Proposals land on a board you drag across, from inbox to done
16 playbooks search automatically every night and find the problems themselves
Publish straight into HubSpot, Shopify or WordPress — without copying
Workflows run the agents in sequence, with no manual steps in between
Invite colleagues and control access per agent
Connect GA4, Google Ads, Meta, LinkedIn and Search Console

09Under the hood

And what you do not see.

Most of the work happens before you log in. This is the machinery that makes the numbers add up and the report arrive before you wake up.

184 deterministic KPI formulas — the language model never does the arithmetic
M51 Cortex remembers, learns and separates cause from correlation per customer
The Guardian agent quality-checks every deliverable before it reaches you
Nightly jobs that analyse, propose and alert while you sleep
Five languages through the whole stack — interface, reports and email
Built in Norway, GDPR-compliant, with row-level isolation per customer

See it on your own numbers.

Try free for 14 days Read more in m51 Lab