AI for marketing teams
m51 connects to your ad accounts, analytics and website. The agents find what needs to be done, get the change ready and then check that it worked. You say yes or no.
Pause the ad group that isn't bringing in sales
“Winter jackets – general” has spent NOK 4,280 in the past two weeks. 312 clicks, no purchases.
About NOK 9,000 a month can be moved to the groups that sell (estimate).
Checked against Google Ads today at 06:25
01 How it works
The agents do the heavy lifting: they read the numbers, find what's costing money and draft the change. You make the decision.
You log in with the accounts you already have. We read the numbers and change nothing until someone on your team has said yes.
Every night they go through your ads, search results and website, and find what's costing money or opening up an opportunity.
Every proposal says what changes, why, and what it means for you. You say yes or “not now”, and for budget changes you type the amount again.
We read most changes back from the account, and after two weeks we measure how the numbers have changed.
02 Integrations
No new platform to move to. The agents work where your ads, numbers and content already live, and you can always see what they're allowed to do.
Budgets, bids, audiences and ads.
The numbers everything else is measured against.
Drafts are written straight in. Anything that gets published waits for a yes.
We ask the questions your customers ask, and see whether you get mentioned.
You only connect what you use. If you only run Google Ads and Analytics, the agents work with that.
03 The team
The agents have plain names that say what they do. Each one knows its own tools, and they all know what applies to your brand.
Why did sales from Google drop over the weekend?
The “Winter jackets” campaign ran out of its daily budget at 2 pm on Saturday. The ads didn't show for the rest of the day.
−18% sales from Google, Saturday and Sunday
Nova never changes anything without your approval.
Get more back from your ad spend
Get found where customers are looking
Creates what customers see
Sees the big picture and what's happening around you
04 Control
The agents can do a lot, but they only get to do what you've decided. The rules are the same in Nova, in Tasks and on the agent pages.
Anything that changes an ad account or something already published waits for someone on your team to approve it.
If a proposal changes a budget, you type the amount again before approving. New campaigns don't start until you've approved them.
We read most changes back from the account right away, and check many of them again overnight. If we find a mismatch, we let you know.
We record what was changed, who approved it and when. Many ad changes can be rolled back with a new proposal you approve. You undo website changes in your publishing tool.
05 Experience
m51 is made by the team behind M51 Marketing. What we've learned from running campaigns for more than 300 companies is built into the agents.
300+
companies we have worked for
9years
of performance marketing
5
languages in the app and reports
What used to take a day now takes minutes
2min
The weekly report is ready5min
Google Ads account review10min
SEO review of your website06 From the Lab
Tests, security and what we learn along the way. Even when the findings aren't flattering.
07 Questions
An AI team for your marketing department. The agents work in your ad accounts, analytics and website, find what needs to be done and get the change ready. You approve it, and then we check that it worked.
No. Changes to your ad accounts and to anything already published come as a proposal and wait for someone on your team to approve them. If a proposal changes a budget, you type the amount again. When you ask, Nova can write unpublished drafts directly, add images and videos to the ad account's media library and publish replies to comments. The only thing that can happen on its own in the ad accounts is rule-based pausing of Google Ads campaigns. It is off by default, only we can switch it on, and it is limited to five pauses per day.
Google Ads, Facebook and Instagram (via Meta), LinkedIn Ads, Microsoft Advertising and Snapchat Ads for advertising. Google Analytics 4, Google Search Console and PageSpeed Insights for analytics. HubSpot, Shopify, WordPress, Sanity and Webflow for your website. We also measure how you're mentioned in ChatGPT, Claude, Gemini, Perplexity and Google's AI answers.
ChatGPT doesn't know how your campaigns are doing. m51 pulls the numbers straight from your accounts, remembers what applies to your brand, and can make the change instead of just suggesting it.
More and more people ask ChatGPT, Claude, Gemini or Google's AI answers instead of searching. AI visibility is about being mentioned and used as a source in those answers. We measure how often you're mentioned, which sources the models use, and what it takes to get cited. The industry term is GEO (Generative Engine Optimization).
Usually 1–2 business days. We connect the accounts together with you and add what applies to your brand. You don't need anyone from IT, and the agents deliver from day one.
The app and the reports are available in Norwegian, English, Swedish, Danish and German. The app language is chosen per user, and the report language per customer.
Yes. m51 is developed in Norway and complies with GDPR. Your data is only used to work for you and is never shared with anyone else. You own it.
No. You pay monthly and can cancel whenever you like.
08 Demo
We show you how the agents work and answer your questions. You decide what happens next.
Prefer email?[email protected]
